In Japan, more than 68 million people can access internet from their mobile phones; book trains, airplanes, cinema, you name it, you can probably do it from your keitai (mobile in Japanese). However, some web URLs can be quite tedious to enter on the limited keyboard of a mobile phone. Enters the QR-code.
Those 2D barcodes released in 1994 are set to replace traditional barcodes on all products on the long term; they can encode more data than previously possible and are still decryptable even when part of the symbol is damaged. In Japan, they have been assigned many roles: one of them is to help us input web addresses on our mobile phones and jump from printed content to online content. They can be photographed and decrypted by more than 50% of all mobile phones on the market in Japan (87M), that almost all sport digital cameras. A few seconds are needed to take a close-up photo of the code which can be decrypted. You are automatically offered to launch this address in the phone browser.
I found 2 of those codes in my magazines this month. But the trend started a few months ago. Many more applications have been found for this printed QR-code / keitai duo. I will detail a few more in upcoming entries.
Unfortunately for RVSI, those 2D barcodes are known as QR-codes in Japan and they seem to be the industry standard… We use them at work, I see them at the combini… I see them on business cards (just today), I have them in my Tokyo Map linking each page to restaurant and lodging infos about the area drawn on that very page, I see them on book covers (don’t have a pen and paper but want to remember the reference of the book – type of situation), I see them on websites promoting their mobile content. And I gotta make a t-shirt with a big one printed on it. I give it only a few months before the first QR-code tatoos and graphic design students using it in their projects (*bad taste alert*) in the manner of the UPC barcode.
This is not a magazine.
This is a book.
This is internet on paper.
276 Pages change shape and layer like browser windows.
330 Artworks interweave, hyperlink, and flow.
60 artists make Chaos Happen*
1200 copies / 330 artworks / 276 pages / 60 artists Printed and collated, glued, stapled, and taped, and then mechanically perfect-bound in a hardcover.
This new issue just came out and looks like a really exciting piece. I just bought my copy and will have to wait for 2 weeks. I will add more pics as soon as I receive it. In the meantime, here is a spread animation.
*BUT EVERYTHING WILL BE OK.
Books24x7, a subsidiary of SkillSoft PLC and the developer of online Referenceware(TM) for IT and business professionals, today announced the nominations of its third annual Referenceware Excellence Awards. The awards will recognize the most widely used computer technology and business books available through Books24x7, which offers subscription clients detailed online searches to more than 5,000 unabridged IT and business books.
Winners will be announced at the 14th annual Waterside Publishing Conference, attended by authors, publishers, and third-party vendors, April 15-16, in Berkeley, California.
For each of 14 major categories, five book titles were selected based on actual usage by Books24x7 subscribers from January 1 through December 31, 2003. Judges, selected from the Books24x7 editorial advisory board, will choose each category winner after considering a variety of qualitative data, including content organization, depth and quality of subject matter coverage, and graphics.
“Throughout our long-standing partnership, we’ve seen how Books24x7’s powerful search engine can increase the usability of our print books,” said Scott Rogers, associate publisher of McGraw-Hill/Osborne Media. “Books24x7’s established presence in corporations worldwide and its successful business model demonstrate the value of electronic book delivery.” A leading technical publisher, McGraw-Hill/Osborne Media has six books among the Referenceware Awards nominees.
“These awards give us the opportunity to formally recognize those authors and publishers whose books have proven to be indispensable in the day-to-day work of thousands of IT and business professionals,” said John Ambrose, general manager of Books24x7. “As one of the major events for the publishing industry, the Waterside Conference is a perfect venue for honoring these top achievers.”