Barcodes linking to online content I

[WAN] While the "Metro" phenomenon of successful free newspapers is well known, News.nl adds a new twist. Stories and advertisements carry a barcode, which commuters who want more information can scan with a purpose-built pen which they insert in their computers when they return home. The pen, which can hold up to 150 web addresses, will automatically direct the web browser to a specified page. "Traffic on the News.nl site doubled because of this system. There was really a lot of interest from readers who want more information," said Mr Volmer. (12 October 2000)

I will try to collect as many references to this as possible. I have a few more lined up, coming really soon.

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