theguardian redesign

[cityofsound] The redesign feels caught somewhat between the celeb-fuelled world of the weekly glossies and the clean, stately repose of the European newspaper. If it's the former they're after, again, I'd suggest there's a few, cleverly appealing design cues in Grazia, Heat and the tabloids they'd be looking at; but ultimately that doesn't feel to match their brand, apparent mission, and certainly the values of the paper. I'd rather they'd taken on a reinvention of the latter - to create that new sense of what a newspaper could be, could feel like, look like. That would include properly taking and integrating the website and other media, given that's where people increasingly consume news.

[guardian.co.uk] New-look Guardian unveiled.
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