Hyperlinks in Print IV

[cityofsound] Porter notes that they’re dealing with“readers who get most of their news from television and the internet now” and without the hours to spend reading the paper that people used to have. He can’t assume that people are going to read the whole thing – so there arenavigational cues, layout guides, and other devices toalert the reader to other articles of interest within the paper (and presumably online) – almost, “if you like this article, you’ll also like this one on page 14”.

I’ll look forward to seeing how these work in practice. I’m quite a fan of two devices used in the hugely popular Grazia magazine and hugely populist Heat magazine. Now apparently the biggest selling ‘glossy’ in the UK and rather beautifully laid-out, Grazia deploys the thumbnail preview of features on their contents page (see below), providing both a hint of the spatially classy layouts the magazine is developing as well as visually lodging a cue for subsequent reveal.


[…] Heat deploys one of the more compelling bits of in-magazine navigation around (see snaps of the bottom of Heat pages below), indicating what’s to follow if you just turn that page. Quite brilliant. Absolutely one of the best bits of ‘navigation’ I’ve seen all year. Now that’s what I call a navigational hook. I’m not sure what the interaction design pattern name for this might be, however. Any suggestions, decent or indecent? Something involving ‘cheeky’, ‘pull’, ‘arrow’ and ‘crop’, perhaps.

heat1 heat2

Those are excerpts and pics from the great article over at cityofsound.